complete the task using a vigilance perspective or an eagerness perspective. Eagerness is associated with a promotion focus (i.e. advancement toward a goal) and vigilance is associated with a prevention focus (i.e. securing a goal). Spiegel et al. found that study participants whose tasks were consistent with their regulatory focus (i.e. promotion/eagerness and prevention/vigilance) were more likely to complete the task compared to individuals whose regulatory focus was not consistent with the task's framing.

Fishbach & Dhar (2005) found