July 2009, the cover of Popular Science used augmented reality to make a windmill become 3D when held up to a webcam and move when blowing into a microphone. The cover was sponsored by General Electric.

In early 2010, Bonnier partnered with London-based design firm BERG to create Mag+, a magazine publishing platform for tablets. In April 2010, Popular Science+, the first title on the Mag+ platform, launched in the iTunes Store