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phenomenon of choice-shifts exists apart from only risk-related decisions. Stoner (1968) found that a decision is impacted by the values behind that circumstances of the decision. The study found that situations that normally favor the more risky alternative increased risky shifts. More so, situations that normally favor the cautious alternative increased cautious shifts. These findings also show the importance of previous group shifts. Choice shifts are mainly explained by largely differing human values and how highly these values are held by

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