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of sociability and are distinct personality traits. In addition, different cultures perceive unsociability and shyness in different ways, which affects self-esteem. Collectivist cultures view shyness as a more positive trait related to compliance with group ideals and self-control, while perceiving chosen isolation (introverted behavior) negatively as a threat to group harmony; and because collectivist society accepts shyness and rejects unsociability, shy individuals develop higher self-esteem than introverted individuals. On the other hand,

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