current levels", and serving as an incubator for new talent. The service's output would primarily be delivered through iPlayer, but plans called for a revamped "branded space" to showcase the content, as well distributing short-form productions via alternative outlets such as YouTube.

When the BBC revealed the full detail in December 2014, it admitted there was widespread opposition from BBC Three viewers but said there was support for the wider package of proposals. They believed the public welcomed a