NAACP attempted to stop showings of the film. This ban was successful in some cities, but nonetheless it was shown widely and became the most successful box-office attraction of its time. It is considered among the first "blockbuster" motion pictures, and it broke all box-office records that had been established until then. "They lost track of the money it made", Lillian Gish remarked in a Kevin Brownlow interview.

Audiences in some major northern cities rioted over the film's racial content and