move followed several years of campaigning by NGOs, including an April 2018 petition launched by SumOfUs that received 140,000 signatures. Axa "quietly reduce[d]" its investments in Elbit and Israeli banks. Axa remains indirectly invested in Elbit and Israeli banks through a non-controlling interest in its former subsidiary Alliance Bernstein.

In the UK Elbit have attempted to coordinate with the UK government