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<p>main book on the subject, Principles of Pragmatics (1983), he argued for a general account of pragmatics based on regulative principles following the model of Grice's (1975) <a href="page.php?w=Cooperative_principle">Cooperative principle</a> (CP), with its constitutive maxims of Quantity, Quality, Relation and Manner. The part of the book that has had most influence is that dealing with the <a href="page.php?w=Politeness_maxims">Principle of Politeness</a>, seen as a principle having constituent maxims like Grice's CP. The politeness maxims</p><p>
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