pixel.

The electrodes on one side of the LCD are arranged in columns, while the electrodes on the other side are arranged in rows, forming a large matrix that controls every pixel. Each pixel is designated a unique row-column combination, and the pixel can be accessed by the control circuits using this combination. These circuits send charge down the appropriate row and column, effectively applying a voltage across the electrodes at a given pixel. Simple LCDs such as those on digital watches can operate on what is called a passive-matrix