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chief executive of Penguin Random House U.S., the two lines "will retain their distinct editorial identities." McIntosh explained some of the motivation behind the merger in a memo to employees, writing, "Book discovery and buying patterns continue to shift, resulting in growth opportunities in the nonfiction categories in which Crown in particular already has a strong foothold: food, lifestyle, health, wellness, business, and Christian." "We must invest even more aggressively in title-level and scaled marketing programs, capabilities and partnerships",

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