as a business hub in the South West.

The Firepool area, just north of the town centre by the main railway station, includes vacant or undeveloped land. The council is promoting sustainable, high-quality, employment-led mixed-use development to attract 3,000 new jobs and 500 new homes. This area was the cattle market until in 2008. A large indoor shopping centre to the east of the Parade covers a site that was once a pig market. Although its official name is now Orchard, and before that the