shopper behaviour, offering insight-based consulting on clients' marketing and business strategies. In January 2025, Numerator, a data and tech company serving the North American market research space, combined with Kantar's Worldpanel division to form a new global consumer data company. Eric Belcher, current CEO of Numerator, leads the new combined organization.

Acquisitions

British Market Research Bureau Limited - BMRB, which was established in 1933, London, was acquired

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