1991, Mattel moved its headquarters from Hawthorne to its current El Segundo site, in Los Angeles County.

Acquisitions: International Games, Fisher-Price, American Girl, Bluebird Toys

In 1992, Mattel created the first President Barbie. Barbie has run for president seven times since 1992, and an all-ticket was released in 2016.

On October 8, 1992, Mattel opened its first production factory in Indonesia at the Jababeka