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Challenged by newer modes of advertising, the poster as a communicative tool began to decline after the First World War. Civic groups had long assailed the poster, arguing that the nature of the poster made public spaces ugly. But the real threat to posters came from newer forms of advertising. Mass-market magazines, radio, and later, television, as well as billboards all cut into advertiser's marketing budgets. While posters continued to be made and advertised products, they were no longer considered a primary form of advertising. More and

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