Dipole vs. isotropic radiators

Because ERP is calculated as antenna gain (in a given direction) as compared with the maximum directivity of a half-wave dipole antenna, it creates a mathematically virtual effective dipole antenna oriented in the direction of the receiver. In other words, a notional receiver in a given direction from the transmitter would receive the same power if the source were replaced with an ideal dipole oriented with maximum directivity and matched polarization