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norms from a country of origin when visiting, though attempting to adapt would be appreciated. However, when conducting business it is important to recognize cultural differences, especially when communicating. At the turn of the century there was a large amount of research based on the needs of those that travel abroad in order to commercialize products or services. The list of researchers includes Hofstede, 1991; Storti, 1994; Ansari & Jackson, 1995; Cushner & Brislin, 1996; Adler, 1997; Mead, 1998; and Marx, 1999. From those studies Gibson's

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