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as relative accessibility, "reflects a person's past experiences, present expectations, and current motives, values, goals and needs". It is the relevant aspects of cognition that the perceiver brings to the environment. For example, a perceiver who categorizes frequently on the basis of nationality (e.g., "we Americans") is, due to that past experience, more likely to formulate a similar self category under new conditions. Accordingly, social identification, or the degree to which the group is valued and self-involving,

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