journalist Joseph Bernstein interprets the tildes in the following tweet:

in the ~ spirit of the season ~ will now link to some of the (imho) #Bestof2014 sports reads. if you hate nice things, mute that hashtag.

as a way of making it clear that both the author and reader are aware that the enclosed phrase - "spirit of the season" - "is cliche and we know this quality is beneath our author, and we don't want you to think our author is a cliche person generally".

Among

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