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new technology was harder to achieve, and capacity had shifted to other sectors. SDRAM manufacturers and chipset creators were, to an extent, "stuck between a rock and a hard place" where "nobody wants to pay a premium for DDR4 products, and manufacturers don't want to make the memory if they are not going to get a premium", according to Mike Howard from iSuppli. A switch in consumer sentiment toward desktop computing and release of processors having DDR4 support by Intel and

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