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Loufrani, the CEO of The Smiley Company. He created a smiley toolbar, which was available at smileydictionary.com during the early 2000s to be sent as emoji. Over the next two years, The Smiley Dictionary became the plug-in of choice for forums and online instant messaging platforms. There were competitors, but The Smiley Dictionary was the most popular. Platforms such as MSN Messenger allowed for customisation from 2001

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