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a new, foundationally different meaning for an audience. Bezemer and Kress, two scholars on multimodality and semiotics, argue that students understand information differently when text is delivered in conjunction with a secondary medium, such as image or sound, than when it is presented in alphanumeric format only. This is due to it drawing a viewer's attention to "both the originating site and the site of recontextualization". Meaning is moved from one medium to the next, which requires the audience to redefine their semiotic connections. Recontextualizing

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