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as well. Gorgias believed the orator was able to capture and lead the audience in any direction they pleased through the use of emotional appeal. In the Encomium of Helen, Gorgias states that a soul can feel a particular sentiment on account of words such as sorrow and pity. Certain words act as "bringers-on of pleasure and takers-off of pain. Furthermore, Gorgias equates emotional persuasion to the sensation of being overtaken by a drug: "[f]or just as different drug draw off different humors from the body, and some put an end to disease and

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