in Perth in 2000. She wrote her idea down as 'A Day in The Life of The World Told by The People of Earth' after contemplating the idea of capturing various events happening at the same time. Lauren did not pursue the project until 11 years later, when the technology required to make it possible was prevalent in society.

Lauren has listed four main objectives in achieving the 11Eleven Project; to unite the world on a memorable date, to create a time capsule of the world at a stage in time, to reveal the similarities that exist amongst