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<p>poor marketing or <a href="page.php?w=word_of_mouth">word of mouth</a>, an excessive production budget which proves to be difficult to earn back during the film's initial theatrical run, or simply a lack of public interest. Extenuating circumstances such as release timing or world events (such as the <a href="page.php?w=COVID-19_pandemic">COVID-19 pandemic</a>) have also affected film ticket sales. Some films may recover from box office failures through other revenue sources, such as <a href="page.php?w=Home_video">home media</a> sales.</p>

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