several notable announcers were added to the staff.

In 1936, Hyland bought out his partner to take total control of the station.

In 1939, the first radio station in Sault Ste. Marie, Michigan, WSOO signed on. This introduced competition to the market for both listeners and advertising dollars. Services were expanded with more news and sports coverage being introduced, as both stations tried to serve both cities. CJIC became an affiliate of the

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