Mayo. Mayo served as director until his retirement in 2010, and subsequently founded Digital Cinema Destinations Corp. In September 2013, the company changed its name to Cinedigm Corp. In January 2011, Chris McGurk became the new chairman and CEO.

In July 2011, the company sold its physical and electronic distribution business to Technicolor. The following month, Screenvision acquired UniqueScreen Media, Inc. (USM), the cinema advertising division of Cinedigm Digital