and 23 mi north of Hull.

Driffield, being near the centre of the Yorkshire Wolds, is named The Capital of the Wolds.

According to the 2021-2022 UK census, Driffield parish had a population of 13,457, an increase on the 2001 UK census figure of 11,477.

The town was listed in the 2019 Sunday Times report on the Best Places to Live