involved Jim Murray, formerly the president of Rxbar, in the creation of Feastables. Murray subsequently became a co-founder and the CEO of the company. The company was incorporated on July 8, 2021.

The launch was accompanied by a sweepstakes campaign offering over $1 million in prizes. Ten grand prize winners were offered the opportunity to compete for a chocolate factory in a future MrBeast video, referencing Charlie and the Chocolate Factory. The video, released in June 2022,