factory in Rothenkirchen, Steinberg, Saxony. Franz Ströher was married and his sons Karl and George Ströher joined the business.

In 1924, the Ströhers registered the name Wella at the German patent office. As wigs and hairpieces fell out of fashion, the company turned to permanent wave products. In 1927, they introduced the first perming appliance and supplied it to salons.

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