. Heinz ranked first in ketchup in the US with a market share in excess of 50%; the Ore-Ida label held 46% of the frozen potato sector in 2003.

Since 1896, the company has used its "57 Varieties" slogan; it was inspired by a sign advertising 21 styles of shoes, and Henry Heinz chose the number 57 even though the company then manufactured more than 60 products, because "5" was his lucky number and "7" was his wife's.

In February

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