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which is a free streaming service. Howdy is ad-free and will cost subscribers $2.99 per month. It currently features around 10,000 hours worth of content. Howdy has over 1 million subscriber after six months of it's launch.The service costs less than what Roku characterizes as "premium" streaming services, and the company does not intend to compete with them. It includes content from Lionsgate, FilmRise, Sony Pictures, Disney,

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