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The company's first releases came out in the Fall of 1996, with the company's Barbie Fashion Designer program was the first commercially successful video game made for girls.

With the success of their first wave of products, Mattel Media then set on producing CD-ROM based interactive material for toys such as the Talk with Me! Barbie.

Mattel Media later expanded to video games soon after, publishing titles like Hot Wheels Stunt Track Driver.

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