with a single-ownership structure, with all teams being league-operated. Nine teams were planned for the inaugural season. Names for each team were nominated and voted on by fans from the host cities.

All teams whose names had been announced were decided by a name-the-team contest. The winners were announced on August 14, 2022. The Syracuse Spark were originally going to be called the "Sparkle Muffins" however due to the mouthful that this name would be it was shortened to Spark, the logo and mascot were still a spider.

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