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<p>with a less predictable payoff that is higher on average. For example, a risk-averse investor might choose to put their money into a <a href="page.php?w=bank">bank</a> account with a low but guaranteed <a href="page.php?w=interest_rate">interest rate</a>, rather than into a <a href="page.php?w=stock">stock</a> that may have high expected returns, but also involves a chance of losing value.</p>

<p><big>Example</big></p>
<p>A person is given the choice between two scenarios: one with a guaranteed payoff, and one with a risky payoff with same average value.</p><p>
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