product's origin.

To be trademarkable, the shape of an item must be shown to effectively communicate the product's origin and to be definitively linked to the brand in the minds of consumers. It must not be the natural shape of the item itself, or in any way necessary to the item's function. Functional shapes which serve a utilitarian purpose (such as the round shape of a wheel) may not be trademarked, neither may generic shapes. In order to be trademarkable, a shape must be unique and aesthetic in purpose. A shape will usually not be