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<p>to <a href="page.php?w=plasticizer">plasticizer</a>s and <a href="page.php?w=detergent">detergent</a>s. The annual global production of olefins through this method is over one million <a href="page.php?w=tonnes">tonnes</a>. </p>

<p><big>History</big></p>
<p>The process was discovered by chemists at <a href="page.php?w=Shell_Development_Emeryville">Shell Development Emeryville</a> in 1968. At the time ecological considerations demanded the replacement of branched fatty alcohols used widely in detergents by linear fatty alcohols because the <a href="page.php?w=biodegradation">biodegradation</a></p><p>
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