a shift in commercial emphasis, and the town is now primarily a popular seaside resort. It is notable in achieving the title of Best UK Seaside Town from the British Travel Awards in both 2010 and 2011. It was named best seaside town of 2007 by The Guardian newspaper.

St Ives has become renowned for its number of artists, and is home to the Tate St Ives gallery, among other artistic outlets.

The town was incorporated

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