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as Pickering Associates, Inc., the parent corporation of Pickering & Company, with a focus on products for the professional broadcast and recording industries. Walter O. Stanton joined the company as vice president in charge of sales in 1948, helping the company develop the first cartridge for the new microgroove standard for vinyl records, and succeeded Pickering as president in 1950. In 1961, recognizing the growth of Pickering & Company's consumer market, Stanton

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