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and the county's initial AVA on March 29, 1984 by the Bureau of Alcohol, Tobacco and Firearms (ATF), Treasury after reviewing the petition submitted by Mr. David B. Adelsheim, Chairman of the Appellation Committee, Oregon Winegrowers Association, on behalf of local viticulturists, proposing a viticulture area within the State of Oregon, to be known as "Umpqua Valley."
The viticultural area encompasses approximately 768000 acre 0 cultivating, as of 2025, 4000 acre 0 on 70 vineyards with over 30 wineries in the area. It became a sub-appellation within the vast Southern Oregon AVA in 2004. Umpqua Valley itself currently encompasses two sub-appellations, Red Hill Douglas County and Elkton Oregon. Grapes produced in the area include Pinot Noir, Pinot Gris, Tempranillo, Cabernet Sauvignon, Chardonnay, Riesling and more.

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