is therefore "what is the maximum amount of money a person is willing and able to pay for a good or service?" Value for money is often expressed in comparative terms, such as "better", or "best value for money", but may also be expressed in absolute terms, such as where a deal does, or does not, offer value for money.

Among the competing schools of economic theory there are differing theories of value.

Economic value is not the same as market price,

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