History

Early years with ABC and CBS

The station first signed on the air on November 1, 1953, as WJMR-TV. Founded by Supreme Broadcasting Co., a locally based company run by lawyer Chester F. Owens (who served as the company's president), it was the second television station in the New Orleans market, signing on six years after WDSU-TV, and the third in Louisiana only seven months after Baton Rouge's

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