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It is the umbrella term introduced by the World Wide Web Consortium, and in 2011 it was defined as "a platform for innovation, consolidation and cost efficiencies" by W3C CEO Jeff Jaffe. Being built on (where rapid, automatic software updates, vendor co-operation, standardization, and competition take place) has allowed for the addition of new capabilities while addressing security and privacy risks. Additionally, developers are enabled to build interoperable

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