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White papers are used often in business, and sometimes in politics and academia. Since the 1990s, these documents have proliferated as sales or marketing documents in business; for more than 10 years, a majority of business-to-business (B2B) marketers report that they created a white paper within the past year. A commercial white paper is akin to a marketing presentation designed to promote a certain product to customers. As such, it can be considered content marketing or grey literature.

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