long sales cycles with multiple decision makers. Multiple stakeholders and stakeholder groups contribute to every complex sale. These types of sales can take up to 8 to 18 months, as multiple people from higher management are involved.

Description

Any product or service may become a complex sale. In some instances, a complex sale occurs when the market is mature and the stakes are high enough to warrant attention from a variety of stakeholders in the buying organization. In other instances a complex sales process is needed when

1.Previous
3.Next