to bypass salts by renting several lists and merging them to find common, valid addresses.

Mailing list brokers exist to help organizations rent their lists. For some list owners, such as specialized niche publications or charitable groups, their lists may be some of their most valuable assets, and mailing list brokers help them maximize the value of their lists. Transmission may be paper-based or electronic. Each has its strengths, although a 2022 article claimed that compared to email, "direct mail