the names Milano-Torino or Americano. The name Milano-Torino comes from the fact that bitters like Campari were traditionally popular aperitifs in Milan, while vermouth was the classic and beloved aperitif in Turin.

The Negroni was created in Florence in 1919-20 by Count Camillo Negroni of Fiesole. In the 1920s, the count used to frequent the aristocratic Caffè Casoni in Via de' Tornabuoni