but are not yet on the radar of the target audience.

Thought leaders are commonly asked to speak at public events, conferences, or webinars to share their insight with a relevant audience. Business Growth Strategist Wendy Shore, writing in Entrepreneur, has described thought leadership as the practice of leveraging expertise and unique perspective to provide insights that advance conversations, challenge conventional thinking, and shape the future of an industry, distinguishing it from mere self-promotion or audience size. https://en.wikipedia.org/wiki/Entrepreneur_(magazine)In