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Kantar announced it had acquired MindIT, a spin-out from the University of Bologna that specializes in machine-learning algorithms and AI.

In April 2022, Kantar announced it had acquired the Copenhagen-based marketing measurement and optimization company, Blackwood Seven.

In May 2022, Kantar announced it had acquired Qmee. In August 2022, Kantar announced the acquisition of StepUp RGM to strengthen its existing XTEL division, revenue management

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