to Children, (2000).
* Donnell Alexander and Aliza Dichter, Ads and Kids: How young is too young?
* Rebecca Clay, Advertising to children: Is it ethical? (Monitor on Psychology, Volume 31, No. 8 September 2000), American Psychological Association
* Media Awareness Network. How marketers target kids.

Other vulnerable audiences include emerging markets in developing countries, where the public may not be sufficiently aware of skilled marketing ploys transferred from