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<p>between the interviewer and the interviewee. Rather than focusing on the interview as a method of data retrieval, it is the interviewee's unique account which is being sought and highly valued. Instead of entering into the conversation formally with structure where the interviewer holds power over the conversation and determines how it evolves, "the interviewer attempts to retrieve interviewee's world by understanding their perspective in a language that is natural to them". Ethnographic interviewing methods are a large example of how unstructured</p><p>
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